Research Area
Resolving operational challenges in e-commerce through the application of AI and Machine Learning
Resolving operational challenges in e-commerce through the application of AI and Machine Learning, with a particular emphasis on optimising business information systems, refining marketing strategies, and supply chain optimisation. The goal is to drive innovation and operational excellence across e-commerce platforms.
Academic Experience
● Gangadhar Meher University, Assistant Professor (Guest Faculty) (15th July 2024 to Present)
● Rajkumar College of IT & Management, Assistant Professor (10th July 2023 to 29th Feb 2024)
● Gangadhar Meher University, Doctoral Researcher (1st Jan 2020 to 6th July 2023)
● Rajkumar College of IT & Management, Assistant Professor (1st Aug 2017 to 31st Jan 2020)
● Directorate of Distance and Continuing Education, Sambalpur University, Assistant Professor (1st Aug 2015 to 30th June 2017)
● Govt. Women’s College, Lecturer (9th July 2013 - 31st July 2015)
Corporate Experience
● Eastrn Media Limited, Associate Consultant (E-Commerce and Digital Marketing) 5th May 2007 - 30th June 2013
Academic Counsellor (Open and Distance Learning)
● Indira Gandhi National Open University (2024 to Present)
● Odisha State Open University (2019 to 2023)
Research Area
Focused on addressing operational challenges in e-commerce through the application of AI and Machine Learning, with a particular emphasis on optimizing business information systems, refining marketing strategies, and supply chain optimisation. The goal is to drive innovation and operational excellence across e-commerce platforms.
Research Guidance
Ph. D. Candidates:
Master Degree Candidates:
International Publications
- Panda, P., Maharana, K. C., & Munda, R. (2022). Strategic transformation from food to e-food: A customer perspective analysis. In Artificial intelligence and digital diversity inclusiveness in corporate restructuring. Nova Science Publishers. https://doi.org/10.52305/DPEM1704 [Index: Scopus; Impact Factor: ] [Index: Scopus; Impact Factor: ]
International Conferences
- Maharana, K.C., Kumar, B., & Kumar, P. (2024, October 25-26). Optimising handloom price prediction: Leveraging diverse features for superior accuracy using machine learning. In ICAII-2024: 2nd International Conference on Emerging Technologies in Artificial Intelligence, IoT, and Blockchain. R.V.S. College of Engineering and Technology, Jamshedpur, India, in collaboration with California Miramar University, San Diego, CA, United States. SPRINGER [Index: Scopus ]
National Conferences
- Maharana, K. C., Kumar, B., Guru, S., Kumar, P., & Upadhyay, S. (2024). Integrating Artificial Intelligence with Indian Knowledge Systems: A Bibliometric Study on Sustainable Management Practices. Presented at the National Academic Symposium on the Role of Indian Knowledge System and Indian Languages in the Context of Developed India @ 2047, Nalanda University, Bihar, India, November 16–18. [Index: ]
- Maharana, K.C., “Do Violent Movies Create Violence In Youths?-A Study”, National conference on Electronic Media and Youth Violence, NCEMYV - 14, DAMITS, Rourkela, Odisha, India, 11th and 12th October 2014 [Index: ]
- Maharana, K.C, “Social Media as a Marketing Tool: A study on its effectiveness and usage to Bhubaneswar Marketers”. National Seminar on Reviving Indian Economy: Issues and Challenges, Sambalpur University, Odisha, India, 15th -16th March 2014. [Index: ]
- Maharana, K.C., and Acharya, S.C. “Evolution of Sambalpuri Handloom from Local to Global'', National Seminar on Innovation and Sustainability: Application assessment in emerging business environment ISAAEBE - 21, Gangadhar Meher University, Sambalpur, Odisha, India, 28th - 29th June, 2021 [Index: ]
- Maharana, K.C., and Acharya, S.C. “Productivity Analysis of Handloom Industry: Pre and Post GST Regime” National Seminar on Taxation and Economic Development, Gangadhar Meher University, Sambalpur, Odisha, India, 17th - 18th March 2022. [Index: ]
- Maharana, K.C., and Acharya, S.C. “Mapping the Research Landscape of Indian Handloom: A Bibliometric Analysis” National Seminar on People Planet and Profit: A Journey towards sustainable development goals, Gangadhar Meher University, Sambalpur, Odisha, India, 28th - 29th March 2023. [Index: ]
Graduate Level:
● Business Research Methods
● E-Commerce and Digital Marketing
● Statistical Methods
● Computerized Accounting
● Fundamentals of Data Management Post Graduate Level:
● Managerial Economics
● International Business
● Quantitative Techniques in Management
● Computer Application in Business
Award, Honours and Achievements
- Odisha Topper in Post Graduate Diploma in Mass Communication (2004), Indira Gandhi National Open University
- Best Faculty in Commerce (2013), Govt. Women's College, Sambalpur
Books / Chapters Published
- Maharana, K. C., Acharya, S. C., & Guru, S. (2024). Deciphering marketing challenges in the Sambalpuri handloom industry and predicting future trends through univariate time series modelling. In The handloom weaving: A multidimensional analysis. Royal Book Publishing. ISBN-9788119821792
- Panda, P., Maharana, K. C., & Munda, R. (2022). Strategic transformation from food to e-food: A customer perspective analysis. In Artificial intelligence and digital diversity inclusiveness in corporate restructuring. Nova Science Publishers. https://doi.org/10.52305/DPEM1704
- Maharana, K. C., & Acharya, S. C. (2023). A qualitative evaluation of transfer pricing mechanism of select multinational enterprises. In Taxation and economic development. Blue Rose Publishers.
- Maharana, K.C. (2023) Data Science Methodology: Transforming Insights into Success. Amazon Kindle Publishing. (ISBN-13 : 979-8868196904) ? Web Link: https://www.amazon.com/dp/B0CNPXTVN9
- Maharana, K., Mishra, S., Mishra, P. (2023) Digital Banking: Transforming Finance and Service Delivery, Notion Press Publication, India. ? Web Link: https://notionpress.com/read/digital-banking.
- Maharana, K.C. (2023) Digital Marketing: Strategies for Success in the Digital Age, Amazon Kindle Publishing. (ISBN-13: 979-8862463125) ? Web Link: https://.amazon.com/dp/B0CM9NCRY3
Seminar / Symposia / Workshops / Short term Course organized
- Course Introduced (Odisha State Open University)
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Diploma in Banking and Insurance
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Platform: E-Gyanagaar, Odisha State Open University, 2021
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Course Credit: 32, Course Duration: 1 Year, Total Modules: 8
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➔ Web Link: https://egyanagar.osou.ac.in/prog-slm-dbi.html?d=090324013822
Members of Professional Bodies
- Odisha Commerce Association
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Open Science Framework
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Odisha Corporate Foundation
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Indian Society for Training and Development
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Education Research and Development Association
DATA TO BE UPDATED...
Extra Responsibility
- 1. Conducted Induction Programmes for Students under ODL System. (Odisha State Open University)
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2. Program / Course Coordinator of Master of Commerce and Diploma in Accounting. (Odisha State Open University)
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3. Committee Member (Syllabus), Master of Commerce, Diploma in Banking and Insurance. (Odisha State Open University)
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4. Committee Member (Unnat Bharat Abhiyan, UBA ), (Odisha State Open University)
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